Background
The explosion of public
interest in the Internet and other associated new media products and services
is well documented. So, until recently, was the relative lack of profits
of most companies, large and small, attempting to exploit these opportunities.
A principal reason for this lack of return has been that most companies
founded over the last decade to apply new media technologies to the businesses
of entertainment and education were founded and run by specialists in technology,
not specialists in media; i.e. people trained and experienced in the business
of developing technologies rather than applications for those technologies.
A secondary reason was that the market was in fact quite small. The platforms
have been immature (confusing, slow and hard to use for non-technically-minded
people), and the content software frequently shallow. A lot of hat and no
rabbit.
All this is now changing. Recently we have seen the rise of companies creating
products and services that are actually working, actually selling, actually
starting to match the hugely optimistic predictions that have been made
for these new media. They are run by business people, who understand both
the complexities of this young growing industry, and the problems of small
company growth. They understand the technology, they understand the communications
issues, and they track the emerging markets very carefully. They also have
good ideas. TDV is one such company.
The ability of the Directors
to generate income in the traditional media sectors combines with an innate
understanding of the development of the various new technologies to offer
the possibility of creating new media experiences that excite, emote, and
entertain large audiences.
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