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Advertising and h2g2

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What is h2g2?

After the award-winning radio series, five books, a television series and a towel, Douglas Adams' world famous Hitchhiker's Guide to the Galaxy is now a reality.

"This is a very extraordinary moment for me," says Douglas. "Twenty-one years ago I conceived of The Hitchhiker's Guide to the Galaxy as a narrative device in a science fiction story. It didn't remotely occur to me that something like it might actually come into existence, or that I would play a part in making it happen. These are strange and exciting times."

h2g2 (The Hitchhiker's Guide to the Galaxy) is the Internet-based real-world version of Douglas' vision, and can be visited now at A simple registration procedure requiring nothing more than an email address makes you a member of the h2g2 community, and allows you to participate in building the Earth Edition of the Guide. More than 29,000 members are already taking part.

With entries on everything from South America to scrambled eggs, h2g2 is a living guide to the planet Earth, updated 24 hours a day by its growing numbers of members. The site's community is responsible for building an ever-increasing library of information that is useful and highly entertaining.

Community is paramount on h2g2, and researchers enjoy forum areas, personal journals and home pages, as well as being able to contribute to this repository of world knowledge.

Advertising on h2g2

h2g2 offers its active and rapidly growing member base a strong feeling of community. With 3000 new registrations and around 2900 new Guide Entries on average each month, it's a site where everyone participates. This spirit of collective ownership and trust creates a superb environment for response-based and branded advertising.

With over 1.9 million page impressions and more than 40,000 individuals taking part each month, it's already a busy site. Members tend to stay on the site for more than 18 minutes per session (above the national average) demonstrating a deep personal involvement with h2g2's expanding community.

h2g2 offers advertisers:

  • 1.9 million page impressions per month and rising, already making it one of the UK's most trafficked sites
  • More than 29,000 registered members - a loyal and responsive member base who see h2g2 as their own
  • Over 3000 new registrations on average each month
  • Nearly 3000 new Guide Entries submitted every month, demonstrating a strong on-going commitment from the community
  • 140,000 entries viewed every month: the site is useful as well as entertaining, and is read avidly by its fans
  • Douglas Adams: a brand in his own right

As an advertiser h2g2 offers you the opportunity to promote your products or services to this lively community. Readers trust the site and use it regularly, creating a unique and responsive advertising environment.

Rate Card

Rates for banner advertising CPM cost per thousand impressions. Additional loadings for ASVs (targeting information for a banner).

1 target element
2 target element
3 target element

Keywords: 45 per 100 impressions

Available target elements: domain, time of day, operating system, positions within site.

Frequency capping
1 OTS+5 per 000
2 OTS+4 per 000
3 OTS+3 per 000
4 OTS+2 per 000

Unscheduled additional copy changes100 each
Creation of advertising copyOn request
SponsorshipOn request

For further details on advertising on please contact Nick Dickson on +44 (0)207 389 0851.

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